The rise of social media has changed the world’s perspective on communication and so did our marketing strategy. Social media is a vital element of the overall marketing strategy and has an even more important role in communicating Spazju Kreattiv’s message and reaching out to communities to spread the love for creativity. This allowed us to have conversations on our projects and connect with our audiences in an effective and timely manner.
As part of the continuity process from 2021|2022 programme, Fondazzjoni Kreattivita’s social media platforms (encompassing the main branches of Spazju Kreattiv, Spazju Kreattiv Cinema and ŻiguŻajg) have focused its attention to the visual and tonal aspects. By having the overall content more aesthetically pleasing and further approachable, we’ve managed to obtain a greater reach and appeal to a wider variety of audiences. Furthermore, apart from the tonality itself, we continued to increase our reach by having the social media pages bilingual. A step in the right direction to increase the programme’s representation of Maltese and to appeal to a wider audience.
Note: Most popular social media platform was Facebook, followed by Instagram, and Twitter.