The creation of video content has become part and parcel of our current marketing strategy and it has also served for documentation and archival purposes. This tool started being implemented in the early months of 2020, and expanded through the 2020|21 and 2021|22 seasons. The initial objective was to gain ground to a wider audience in order to get to know more of Spazju Kreattiv’s programme and what we stand for. Apart from reaching a wider audience, it’s an effective way in assisting them to understand and learn more about our content.
The idea behind our video content is mainly to tell a story of the many projects forming part of the Spazju Kreattiv programme. By producing, creating, curating and sharing short clips in a consistent manner to our targeted groups of audiences lead in acquiring their interest and engagement. Based on the feedback Spazju Kreattiv received and the engagement on our social media platforms, video content is leaving a positive mark and a fruitful return. During this programme, we’ve concentrated our efforts also on the creation of Reels on our Instagram platform. These short-form, vertical videos have enhanced the increase of audience engagement and interaction.
Furthermore, 14 Artist Talks sessions, which consist of both the Art Additives and Taħdita Teatru programmes, have also been filmed professionally and transmitted live on Spazju Kreattiv Facebook page.