The advent of social media has revolutionised the way we perceive and engage in communication, and our marketing strategy has adapted accordingly. Social media has become an integral component of our overall marketing strategy, playing a pivotal role in effectively conveying Spazju Kreattiv and ŻiguŻajg’s messages and connecting with communities to foster a love for creativity. This powerful platform has enabled us to engage in meaningful conversations about our projects and establish a direct and timely connection with our audiences. Building upon the momentum generated during the 2022|2023 programme, Fondazzjoni Kreattività’s social media platforms, encompassing Spazju Kreattiv, Spazju Kreattiv Cinema, and ŻiguŻajg, have prioritised the enhancement of visual and tonal elements. By curating content that is aesthetically pleasing and approachable, we have successfully expanded our reach and appealed to a wider range of audiences. The focus on visual appeal has captivated the attention of viewers, compelling them to explore and engage with our content on another level.
In addition to refining the tonality of our social media content, we have taken a significant step forward by ensuring bilingual representation on our platforms. This strategic decision not only acknowledges the importance of promoting Maltese culture but also enables us to connect with a broader audience. By offering content in both English and Maltese, we have extended our reach and made our programme more inclusive and accessible to individuals from diverse linguistic backgrounds. Through these efforts, we have witnessed a significant growth in our social media presence, fostering a vibrant online community centred around creativity and cultural engagement. By leveraging the power of social media, we have successfully amplified our message, sparked meaningful conversations, and established a dynamic and interactive relationship with our audiences..
Note: Most popular social media platform was Facebook, followed by Instagram.