The integration of video content has become a cornerstone of our current marketing strategy, serving both promotional and archival purposes. Initially implemented in early 2020, this dynamic tool has expanded across subsequent seasons. Our primary goal has been to broaden our reach and introduce a wider audience to the diverse offerings of the Spazju Kreattiv programme, effectively conveying our values and mission. Beyond mere outreach, video content helps viewers understand and engage more deeply with our varied content.

At the core of our video content strategy is the aim to tell compelling stories that highlight the myriad projects within the Spazju Kreattiv and ŻiguŻajg programmes. By producing, creating, curating, and consistently sharing short video clips tailored to our target audiences, we have successfully captured their interest and fostered engagement. The positive feedback and high level of interaction on our social media platforms underscore the impact and effectiveness of video content in leaving a lasting impression and generating meaningful returns.

A key element of our strategy is the creation of engaging Instagram Reels and TikTok videos. These short-form, vertical videos have proven invaluable in boosting audience engagement and facilitating interactive experiences. By embracing this dynamic format, we have tapped into the preferences of our audience, enhancing their connection with our content and fostering a sense of involvement.

Additionally, this season we launched The Spazju Kreattiv Podcast providing access to 20 conversations with artists, encompassing both the Art Additives and Taħdita Teatru programmes on a different platform which is more audio-focused. This innovative approach ensures a high-quality listening experience for our online audience, further expanding our reach and deepening engagement with our creative community.